About Us

Established in 2018, the business started behind the idea of bringing ‘gender equity’ to women of all sizes. +You aims to build body positivity in plus-sized women by encouraging them to love and embrace themselves. Its tagline, ‘Just The Way You Are’, encourages women to embrace their beauty both internally and externally.

In today’s society, beauty is often defined by one’s aesthetic facial features accompanied by a thin waist and toned body. Hence, many plus-sized women feel self-conscious and constricted in these extreme beauty standards. However, +You wishes to defy these beauty standards by advocating that beauty is comes in all sizes. By providing affordable and fashionable apparels, +You hopes to build confidence in these women and encourage them that beauty is not defined by one’s size and appearance.

The vision of the business to be the leading company in Singapore that specializes in plus-size clothing. +You aims to inspire women to dress confidently every day regardless of their body shapes. The mission is to strive to provide affordable yet fashionable plus-size clothing to make women of different body shapes and sizes feel confident about themselves.